Many charities are now using gaming as a way to raise funds. Video games have a huge audience that can be targeted by charities.
Online gamers often have more money to give than the average person. They’re also more likely to spread the word about a fundraising event. To get the most out of your fundraiser, make sure to plan ahead. Enjoy the flexibility of playing online games anytime, anywhere with betso88 seamless mobile integration.
Extra Life
As online gaming continues to grow, more people are donating their time and money to charities. One of the most popular ways is through video game streaming. Online gaming allows people from around the world to connect with one another and share their passion for games. It is also becoming increasingly popular to play video games with friends and family.
One of the most popular charities to raise funds through gaming is Extra Life, a program run by Children’s Miracle Network Hospitals. Extra Life empowers gamers to pledge to spend 24 hours playing video or tabletop games in support of local children’s hospitals.
The charity gamifies the donation process by adding a competitive element. It offers a wide variety of prizes for different levels of participation including special overlays, game downloads and graphics bundles. It has partnered with gaming giants like Twitch to get its message directly into the gaming community. It has also added a personal touch with videos from families who have been helped by the charity.
Child’s Play
With their zeal for gaming, gamers are a major part of the philanthropic world. NGOs can take advantage of this to spread awareness and fundraise through gamification.
The movie Child’s Play earned a cult following after its initial release in 1988, and spawned a media franchise that includes film series, television shows, comic books, and merchandise. In this movie, single mother Karen Barclay procures a Good Guy doll from a sketchy peddler, unaware that it’s actually possessed by a serial killer named Chucky.
Charity tie-ins can be a great way to get new users involved in your game. VGW used Braze Canvas, our customer journey builder, to create a comprehensive campaign that spanned email, SMS, mobile push, and Android and web in-app messages. This multichannel approach was a success, with players excited to participate and VGW getting fresh user engagement numbers. It also helped donors feel confident that they’re making a tangible difference. The campaign also gave back to the gaming community by donating to local charities.
War Child UK
War Child is an international charity that works to protect, educate and stand up for the rights of children caught up in conflict. They work with the community to raise funds and awareness through gaming, such as their 2022 Game Action charity Steam sale that raised over PS100k last year.
This year War Child has teamed up with popular mobile games studio IGG, known for their Lords Mobile and Castle Clash titles to bolster the charity’s efforts in the fight against armed conflict. The company will be donating a portion of the sales of their titles to the cause.
The organisation also has a number of high-profile goodwill ambassadors including Sierra Leonean ballet dancer Michaela DePrince, Dutch Arsenal striker Vivianne Miedema and indie pop singer Chef Special. They’ll be hosting a panel to discuss the way women are celebrated and challenged in the world of gaming on October 7th. The event is free to attend and all donations will go towards War Child UK’s work.
Save the Children International
Save the Children International works to ensure every child gets the food, water and shelter they need. This includes in emergency situations, such as natural disasters, war and famine.
It’s a great way to build awareness of your charity and the work you do, while also encouraging donations. It’s important to plan your fundraising campaign well in advance and use different channels to promote it. This will reduce the risk of your event being overlooked or misunderstood.
Video gaming has a lot to offer charitable organisations, proving that it’s not just for kids or reclusive basement dwellers. There are a growing number of charities that harness the power of gamers to raise funds and support their causes. With the help of a dedicated team and a strong marketing strategy, your nonprofit can tap into this growing audience too. To make the most of this opportunity, you should start by finding out whether any of your existing supporters or volunteers have experience with online gaming.











